Planificación Estratégica

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VUCA: Modelo para entender mejor al mercado y los consumidores
2

VUCA: Modelo para entender mejor al mercado y los consumidores

Escrito por el 23 / 05 / 2017 en Artículos, blog, Planificación Estratégica

Son muchos los conceptos respecto al mercadeo, en mi caso, manejo dos ideas que me ayudan a definirlo y explicarlo a clientes y estudiantes en la universidad, el primero es: el objetivo del marketing es...

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Comunicación digital para personajes públicos, Parte 1
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Comunicación digital para personajes públicos, Parte 1

Escrito por el 25 / 04 / 2016 en Artículos, blog, Liderazgo, Planificación Estratégica

El personaje público debe saber que las redes sociales no son canales para emitir su opinión con respecto a todo lo que piensa, porque a partir de un corto mensaje, las personas pueden construir una imagen...

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¿Cuánto es suficiente?
0

¿Cuánto es suficiente?

Escrito por el 14 / 03 / 2016 en Artículos, blog, Planificación Estratégica

Una buena alimentación incluye un número determinado de raciones diarias, con los miembros de una comunidad virtual ocurre lo mismo, necesitan estar informados, que la marca genere contenidos que aporten...

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La ruta del liderazgo
0

La ruta del liderazgo

Escrito por el 23 / 11 / 2015 en Artículos, blog, Liderazgo, Planificación Estratégica

Se habla de comunicación horizontal y de comunicación a puertas abiertas, sin embargo, el diseño del organigrama no es acorde a esto. Los organigramas son necesarios en toda empresa ya que permiten tener una...

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No hay algoritmo que venza al contenido bien elaborado
0

No hay algoritmo que venza al contenido bien elaborado

Escrito por el 12 / 03 / 2015 en Artículos, blog, Planificación Estratégica

Esforcémonos por hacer de la web algo sumamente relevante, tenemos a los algoritmos de nuestro lado. Un algoritmo aplicado al marketing digital es un sistema o bien programa informático que busca seleccionar...

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¿Es importante el número de seguidores?
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¿Es importante el número de seguidores?

Escrito por el 08 / 10 / 2014 en Artículos, blog, Liderazgo, Planificación Estratégica

Hay muchas respuestas a esta pregunta. A mi criterio la respuesta corta es sí, por el simple hecho de que nadie (que toma el medio en serio) llega a las redes sociales para “no ser leído”, sino al...

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La táctica de la fotocopiadora
2

La táctica de la fotocopiadora

Escrito por el 25 / 08 / 2014 en Artículos, blog, Planificación Estratégica

  Al uso repetido de contenido gráfico de terceros le decidí llamar la táctica de la fotocopiadora, porque precisamente en eso se convierten los canales digitales de la empresa, en una fotocopiadora de...

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