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Identifica a los trolls
0

Identifica a los trolls

Escrito por el 06 / 12 / 2016 en Artículos, blog

Esta es una palabra que seguramente has escuchado muchas veces en las redes sociales e incluso fuera de ellas, cuando una persona tiene un comportamiento tedioso y burlesco, como cuando un amigo le juega una...

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¿Cuál es el aroma de tu marca?
0

¿Cuál es el aroma de tu marca?

Escrito por el 22 / 11 / 2016 en Artículos, blog

Es probable que te hayas cruzado con una persona utilizando una colonia o perfume con una fragancia para jóvenes, de inmediato sabrás que hay algo que no encaja…  Al comprar un perfume o colonia, es...

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Expresiones inadecuadas en el marketing y publicidad
0

Expresiones inadecuadas en el marketing y publicidad

Escrito por el 13 / 09 / 2016 en Artículos, blog

Con la finalidad de persuadir a los consumidores para que adquieran productos y servicios, las marcas recurren a la utilización de frases que al principio pueden parecer llamativas pero que a la larga generan...

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¿Cómo sé que tengo un cliente?
1

¿Cómo sé que tengo un cliente?

Escrito por el 05 / 09 / 2016 en Artículos, blog

Un error habitual es considerar a cualquier persona un cliente. Esto debido a que hay un pensamiento dominante que un cliente es simplemente alguien que compra o adquiere los productos/servicios que una...

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Diversidad de talentos en el equipo de trabajo
1

Diversidad de talentos en el equipo de trabajo

Escrito por el 29 / 08 / 2016 en Artículos, blog

En artículos anteriores he compartido acerca del trabajo en equipo, cómo fomentarlo y también de la influencia del líder. En esta ocasión quiero compartirles sobre cómo influye la diversidad dentro de un...

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Cómo realizar una cotización Ad hoc, Parte 2
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Cómo realizar una cotización Ad hoc, Parte 2

Escrito por el 24 / 08 / 2016 en Artículos, blog

En un artículo anterior escribí del riesgo que implica cotizar sin haber platicado previamente con el cliente, también que debe conocerse la etapa y giro del negocio pues son elementos fundamentales que te...

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Cómo realizar una cotización Ad hoc, Parte 1
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Cómo realizar una cotización Ad hoc, Parte 1

Escrito por el 18 / 08 / 2016 en Artículos, blog

Elaborar una cotización para muchos podría significar un papel en donde se detallan servicios o productos y sus precios. Al entregar o hacer llegar una a un cliente es importante pensar en diferentes...

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Lidérate a ti mismo
0

Lidérate a ti mismo

Escrito por el 03 / 08 / 2016 en Artículos, blog, Liderazgo

Estoy seguro que en más de una ocasión has escuchado sobre el autoliderazgo, mucho se habla acerca que el líder motiva, inspira, instruye, influye, exhorta, etc. a una o varias personas que están a su cargo,...

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Recomendaciones para tomarse selfies
0

Recomendaciones para tomarse selfies

Escrito por el 25 / 07 / 2016 en Artículos, blog

Una práctica muy marcada por personas de cualquier edad y cultura, particularmente por celebridades, son las autofotos, autorretratos o selfies. Este es un fenómeno que ha revolucionado las redes sociales y...

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